Jammu & Kashmir government takes steps to revive tourism

Seeing is believing. The FAM trip conducted by the department of tourism, Jammu & Kashmir, was an eye-opener for many travel agents and tour operators.

If you thought that the famed South Indian movie, Roja, was shot in Kashmir, you are wrong. Back in the 90s when the acclaimed film director Maniratnam conceptualized the idea, Kashmir was making the wrong sort of headlines. At the time, ‘Terrorism’ was the emerging keyword. While some insurgents wanted complete independence from India, the others sought Kashmir’s accession to Pakistan. The situation in Jammu and Kashmir was so bad that the movie had to be shot in other hill stations like Himachal Pradesh, Ooty, and Manali.

Fast forward two decades and things have changed for the better.

According to the Department of Tourism, Jammu and Kashmir, the state is now a safe haven. To commemorate this year’s Autumn Festival, the enthusiastic officials at the state tourism department hosted a familiarization trip for travel agents, tour operators, bloggers, social media influencers, and the media.