In 2017 when the Indian government woke up to the potential of cruise tourism, they realized that this segment can not only be a growth driver for the Indian economy, but it can also generate huge employment opportunities. As a result, an action plan was chalked out last year by Nitin Gadkari, Minister of Shipping and Road Transport and Highways, who called upon the state governments to play an active role in promoting cruise holidays. Since then the Ministry of Shipping has been working in tandem with all relevant ministries and departments within the government to develop, package, and market tourists attractions across the country. For starters, the government set up a joint task force headed by Secretary Shipping and Secretary Tourism. A global consultant was also engaged in drawing up an action plan. This year, the action plan, which emerged from these deliberations, concentrated on developing certain specific sites as attractive tourist destinations and generating awareness about them both within the country and overseas.
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