Sunday, December 9, 2018

MIS – Marketing information system

We all know that no marketing activity can be carried out in isolation, know when we say it doesn’t work in isolation that means there are various forces could be external or internal, controllable or uncontrollable which are working on it. Thus to know which forces are acting on it and its impact the marketer needs to gather the data through its own resources which in terms of marketing we can say he is trying to gather the market information or form a marketing information system.

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